Unit 3: persuasive design

Now that you know how what motivates and influences people's behavior, you can design the experience toward your goals. Yet people are not so simple, and efforts to manipulate or manage their perceptions can easily backfire.

3.1 the dangers of persuasion
3.2 positioning your offering in a positive light
3.3 the under appreciated role of appreciation
3.4 why and how you should seek to reduce risk
3.5 the power of social proof
3.6 why and how to gain the trust of users
3.7 create a sense of belonging