We help people create great products.

Since 2008, we’ve been on a mission to help people create great user experiences.

2008 start

We've been bootstrapped, independent, and remote since our early days in 2008.

16,000+ teams/month

Our wireframing tools power over 16,000 product and development teams each month.

1.4MM+ transactions

Balsamiq's been bought over 1.4 million times in over 204 countries and territories.

Our team

We're a close-knit, fully remote team working from different countries around the world. We call ourselve Balsamici, which is Balsamiq + amici (friends in Italian) squished together.

How we work

As a proudly independent, bootstrapped company, we believe in doing great work our way: with care, clarity, and zero chaos.

People-first policies

Our playbook

Globally distributed

Our locations

Powerfully simple tools

Our product

Our company values

We work hard to be the kind of company we are.
These are the values we use to make decisions, day after day.
Find out more

I can’t tell you guys how much I love your company. I feel like you guys are extended family, you are so kind, you have a tremendously ethical team and you are the reason I got into designing.

– John E.

I have so many feels for Balsamiq as a company that does right by their customers.

– Andrew L.

A lot of companies can talk the talk, but I love how Balsamiq walks the walk and leads by example.

– Justin W.

Our story

In 2008, our founder, Peldi, was working at a large software company when he noticed a common problem: product managers struggled to effectively communicate their ideas during the design and planning process. PowerPoint slides, lengthy requirements docs, and professional design tools fell short—they were hard to learn, confusing to review, and time-consuming.

So Peldi started building Balsamiq as a side project—a tool that would be both powerful and easy to use for non-designers. What began in Bologna, Italy, has grown into a global team united by a passion for intuitive design.

Today, Balsamiq helps everyone from solo entrepreneurs to Fortune 500 teams quickly create and easily share their product ideas, replacing confusing documents, endless decks, and bloated tools with clear, collaborative wireframes that everyone can understand and contribute to.

Read our full origin story