Q&A: How to Set Up a User Research Practice
Anil and Jess chat about the lessons, and challenges of building a user research team from scratch, qualitative methods, and the value of talking to customers. Check it out!
- 0:00 Jessica Intro
- 0:29 User Research at Balsamiq
- 2:00 User Research in Product discovery
- 6:32 Qualitative research over quantitative research
- 9:12 Influence on Product decisions by User Research
- 11:55 How to handle huge qualitative data
- 16:08 Getting started resources User Research
- 19:40 First step into User Research
- 21:08 Influence team on User Research
- 24:35 Find customers for User Research
Peldi for the Balsamiq Team
