July 2024 release: New pricing plans and workflow updates

August 7, 2024 · Posted by Arielle in Products Comments Off

Ciao friends,

We’ve got some exciting news to share! Our July 2024 release is finally here, and so far, it’s our biggest product update of the year. We added features to get to know you better, added more plans, and shipped features that reduce friction.

New in Balsamiq

Updated onboarding

We revamped our onboarding to help you get started faster and more efficiently:

User segmentation questions: When you sign up (or sign in for the first time since the release), you’ll now answer a few quick questions about your role and company. While we’ve historically relied on user interviews to guide our product and content decisions, we’ve grown over the years and felt ready to add quantitative data to the mix.
“Your First Project” launch page: Instead of landing on the old projects page, new users will dive right into “your first project.” Less setup time, more creating!

Cleaned up project navigation and settings

Managing your projects is now faster with redesigned project navigation. Instead of a separate page, you now land on the last project you were working on (or a new project list page, if you don’t have any).

If you’d like to see a list of all your projects, the project list pops up with Shift + CMD/CTRL + O.

Plus, no more switching to a separate page to adjust your Space settings. Space settings pop up right over your project, and the People tab got a cleanup, too.

New pricing and plans

Our old pricing plans were simple, but we realized they didn't offer the flexibility you needed. We had three project plans, which worked for some but not all. Initially, we thought we’d switch to per-user pricing, in line with other SaaS tools in our space. But that didn’t sit right with us.

Wireframing (and product thinking) is a team sport, and we never want to limit your ability to collaborate. Plus, bigger businesses have been signing up for Balsamiq and asking for more services.

So, we decided to make our pricing more adaptive to customer needs:

More per-project plans: Now, you have even more project quantities to choose from, so you only pay for what you need. And as always, you can have unlimited users working on your projects without worrying about extra per-person costs.
Business and Enterprise plans: Both plan types are available for any project quantity. Enterprise plans unlock additional features and services like SSO with SAML and security forms assistance.

We also moved away from an internal licensing tool we built years ago and added features like:

Pause subscription: Pause your subscription when you’re not actively wireframing, no matter your plan.
External billing admin: External billing administrators no longer need to sign up for an account, reducing friction and simplifying billing management.